Reports
Use the report tool for weekly, compare, PDF and ROI. Share a public /r/ token link. Agency can white-label PDFs.
Everything about reports goes through the MCP report tool (or the matching account links it returns). There is no separate reports account to learn.
report kinds
kind | What you get |
|---|---|
weekly | This week's narrative: health, fixed / new problems, focus page. |
compare | Health score vs the previous scan (with a sparkline when available). |
public | Turn the share link on or off (enabled). Returns https://loomaly.com/r/<token>. |
pdf | URL to download the PDF (open while signed in — often returned as a handoff). |
roi | Clicks (Search Console), rank / AI deltas when stored, and a money line only if you set conversionValue via set_goals. |
Example: ask your assistant "Give me this week's Loomaly report for example.com" — it calls report with kind: weekly.
Public link /r/<token>
report with kind: public enables a link anyone can open without joining the project. It shows health, dimensions and top problems — no page URLs and no Search Console detail. Search engines are asked not to index it.
The site must be verified first (google with action: verify). Turning the link off retires the token; turning it on again mints a new one.
PDF and white-label
kind: pdf returns a download URL for the A4 site report (cover, this week, what to fix, appendix). Language follows the site / account language (English or Chinese; other UI languages get English).
On Agency, set report branding for the project under account site settings: agency name, logo HTTPS URL, accent colour. White-labelled PDFs show your brand instead of Loomaly. Branding is per project.
Weekly email
On paid plans with weekly re-scan on and the site verified, the project owner still gets a Monday email. The same facts are available anytime via report kind: weekly. Stop emails from the footer of that mail, or from site settings.
Urgent alerts
Newly broken pages that lose Google traffic immediately (error status, noindex, canonical to another site) can email the owner once a day. Same audience as the weekly email.